Privacy Policy

1. Introduction

Jane Alty Ltd ('we', 'us', 'our') is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal data when you visit and use our website, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Please read this policy carefully. By using our website, you acknowledge that you have read and understood this Privacy Policy.

2. Who We Are

Jane Alty Ltd is the data controller responsible for your personal data. If you have any questions about this Privacy Policy or how we handle your personal data, please contact us via our website: https://plum-llama-p2mr.squarespace.com/about

3. What Personal Data We Collect

We may collect and process the following categories of personal data:

3.1 Data You Provide Directly

  • • Name and contact details (e.g. email address, phone number)

  • • Enquiry or message content submitted via contact forms

  • • Business information where provided

  • • Correspondence and communications with us

3.2 Data Collected Automatically

  • • IP address and browser type

  • • Pages visited and time spent on our website

  • • Referring website or source

  • • Device type and operating system

  • • Cookie data (see Section 9 for more details)

3.3 Data from Third Parties

We may occasionally receive personal data about you from third parties such as analytics providers or referral partners, where permitted by applicable law.

4. Legal Bases for Processing

Under UK GDPR, we are required to have a valid legal basis for processing your personal data. We rely on the following:• Consent: Where you have given clear, informed consent (e.g. subscribing to a mailing list or accepting cookies).

  • • Contract: Where processing is necessary to fulfil a contract with you or to take steps at your request before entering a contract.

  • • Legitimate Interests: Where it is necessary for our legitimate business interests (e.g. improving our website, preventing fraud), provided your rights and interests do not override those interests.

  • • Legal Obligation: Where we are required to process your data to comply with a legal obligation.

5. How We Use Your Personal Data

We use the personal data we collect for the following purposes:

• To respond to enquiries and communicate with you

• To provide and manage our services to you

• To improve the content and functionality of our website

• To analyse website usage and performance using analytics tools

• To comply with legal and regulatory obligations

• To send you marketing communications, where you have opted in to receive them

• To prevent fraud and ensure the security of our website

6. How We Share Your Personal Data

We do not sell, rent, or trade your personal data. We may share your data in the following limited circumstances:

• Service Providers: Trusted third-party suppliers who assist us in operating our website and delivering our services (e.g. hosting providers, email platforms, analytics tools). These parties process data only on our instructions and are bound by data processing agreements.

• Legal Requirements: Where we are required to disclose your data to comply with a legal obligation, court order, or to protect the rights and safety of others.

• Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to the relevant third party, subject to the same protections described in this policy. All third parties with whom we share data are required to handle it in accordance with UK GDPR and our data protection standards.

7. International Data Transfers

Where we transfer personal data outside the United Kingdom, we ensure that appropriate safeguards are in place to protect your data to the same standard as required under UK GDPR. This may include transfers to countries with an adequacy decision from the UK Secretary of State, or the use of the International Data Transfer Agreement (IDTA) or other approved transfer mechanisms.

8. How Long We Keep Your Data

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. The criteria we use to determine retention periods include:

• The nature and purpose of the data

• Whether there is a legal or regulatory obligation to retain the data

• Whether there is an ongoing contractual relationship with you Where data is no longer needed, we will securely delete or anonymise it.

9. Cookies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and help us understand how our website is used. Cookies are small text files placed on your device when you visit our site. We may use the following types of cookies:

• Strictly Necessary Cookies: Essential for the website to function and cannot be switched off.

• Analytics Cookies: Used to collect anonymous information about how visitors use our website (e.g. Google Analytics).

• Preference Cookies: Used to remember your settings and choices.

• Marketing Cookies: Used to track visitors across websites for advertising purposes (only where you have consented). When you first visit our website, you will be asked to consent to non-essential cookies. You can withdraw your consent or manage your cookie preferences at any time via our cookie settings. You can also control cookies through your browser settings. For more information, please visit www.allaboutcookies.org.

10. Your Rights Under UK GDPR

Under the UK GDPR and the Data Protection Act 2018, you have the following rights in relation to your personal data:

• Right of Access: You have the right to request a copy of the personal data we hold about you (a Subject Access Request).

• Right to Rectification: You have the right to ask us to correct inaccurate or incomplete data.

• Right to Erasure ('Right to be Forgotten'): You may request that we delete your personal data, where there is no compelling reason for us to continue processing it.

• Right to Restrict Processing: You have the right to ask us to limit how we use your data in certain circumstances.

• Right to Data Portability: You have the right to receive your personal data in a structured, machine-readable format and to transfer it to another controller.

• Right to Object: You have the right to object to processing based on legitimate interests or for direct marketing purposes.

• Rights Related to Automated Decision-Making: You have the right not to be subject to decisions based solely on automated processing that significantly affect you. To exercise any of these rights, please contact us via our website: https://plum-llama-p2mr.squarespace.com/about. We will respond to your request within one month, as required by law. We may ask you to verify your identity before processing your request.

11. How to Make a Complaint

If you are unhappy with how we have handled your personal data, please contact us in the first instance so we can try to resolve the matter. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection: Information Commissioner's Office Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF Telephone: 0303 123 1113 Website: www.ico.org.uk

12. Children's Privacy

Our website is not directed at children under the age of 13, and we do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately via our website and we will take steps to delete it.

13. Links to Third-Party Websites

Our website may contain links to external websites. This Privacy Policy applies only to our website. We are not responsible for the privacy practices of other websites and encourage you to review their privacy policies before providing any personal data.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will update the 'Last updated' date at the top of this page. We encourage you to review this policy periodically. Where changes are significant, we will take reasonable steps to notify you, such as by posting a prominent notice on our website.

15. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact us via our website: https://plum-llama-p2mr.squarespace.com/about. We take your privacy seriously and will respond to all enquiries promptly.